Business Oportunity For CS & IMFL in India
Country spirit
Currently CBDPL has two CS Brands – Jhakaaas Premium & PK Badshah which are already in market & 2 new brands with new variants which are in the pipeline with a large-scale production plan.
The Indian country liquor market is about 242 million cases (over 30% of the beverage industry in India) with a growth rate of about 7% per annum.
As drinkers of Indian-made Indian liquor get more prosperous, makers of country liquor are slowly moving up the ladder, upgrading their technology and packaging.
Uttar Pradesh liquor baron Gurdeep Singh ‘Ponty’ Chadha made headlines recently – but Indian-Made Indian Liquor (IMIL, also known as ‘country liquor’) is a legitimate industry that is impossible to ignore. Revenues were Rs 24,000 crore in 2011/12. IMIL accounts for some 42 per cent of an estimated 450 million cases sold in 2011/12, which does not include beer and wines. A case usually contains 12 to 42 bottles, depending on size.
Even so, there is a cloud on the horizon. While country liquor sales are growing at an average of eight per cent a year,
JHAKAAAS PREMIUM – 600ml. / 60°U.P.
P.K. BADSHAH – 600ml. / 80°U.P.
P.K. SAHEB – 600ml. / 60°U.P.
7PM – 180ml, 375ml, 750ml / 50°U.P.
RICH AND FAMOUS – 375ml, 500ml, 750ml / 75°U.P.
Whisky
CBDPL has a production plan of 2 new brands of whiskies named 7PM & Rich & Famous which are Blend of Select scotch, Indian malt & Grain spirit.
India’s performance last year was mildly amplified by the boost that the regularisation of the Uttar Pradesh market gave sales, but the 11% volume rise has still highlighted the opportunities that continue to exist for whisky in India.
These new affluent consumers prefer premium products, and the value of the whisky market in India increased by 17% last year. This is a long-term trend, with the average price of whisky in India nearly doublirig in ten years to US$7.18 for a litre.
The appeal of the Indian whisky market is not just that all price bands are thriving, but just how early in the premiumisation cycle the market is in; according to IWSR figures, 93% of all whisky traded in India falls into the ‘value’ segment, and that leaves plenty of scope to develop the higher end segment.
Rum
CBDPL has a production plan of 2 new brands of Premium Rums named Young Monk & Raging Romeo 50° UP which are made of Demineralized water and Extra neutral alcohol blended with natural colour and flavour.
The consumption of Rum in Indian has declined over the last f ew years with growth of other Alcoholic Beverages. The India rum market saw a negative CAGR of 1% from 2011-12 to 2016-17. It is believed that the rum market has not much evolved like the whisky market; the market lacks new variants.
Over the last few years the categ ory of white rum is emerging. White rum is generally used in Cocktails and with emerging pub and bar culture the consumption of white Rum will be increasing. The market observes negative CAGR only in terms of market size by volume, while in terms of value the market is still growing.
The growth in terms of value is primarily due to premiumization. The rising disposable income of Indian consumers has led consumers to have a better high-quality brand, which results in switching of consumers from regular segment brands to premium brands. The market expects further growth in terms of market size by value in upcoming years.
YOUNG MONK – 180ml, 375ml, 750ml / 50°U.P.
RAGING ROMEO – 375ml, 500ml, 750ml / 50°U.P.
HELLO HONEY – 375ml, 500ml, 750ml / 50°U.P.
RAGING ROMEO – 180ml, 375ml, 750ml / 50°U.P.
Brandy
CBDPL has a production plan of 2 new brands of Premium quality Brandy named Hello Honey and OH Brandy.
The report titled “India Brandy market Overview, 2018-2023” provides deep analysis of the Indian Brandy market with size in terms of both value and volume of overall brandy market, regular brandy market, premium & super premium brandy market and also provides market share of different segments.
The Indian brandy market is highly concentrated in south and accounts for market share of more than 1/3rd of Indian brandy market by region consumption. Despite only high presence in south Brandy manages to secure second position in Indian alcoholic beverages market behind whisky. The companies in Indian brandy market have started focusing on the other regions. Brandy is promoted as a healthy drink which also provides many health benefits and cures different diseases. The brandy market is slowly shifting towards premiumization which will reduce the regular brands consumption in near f uture, while Indian Brandy companies are finding it hard to make consumers switch to premium brands as Indian is a price sensitive country and any change in price highly affects the sa les.
Exclusive Distributor of
Packaged Drinking Water
CBDPL is an exclusive distributor of Packaged Drinking Water (AQUA DIAMOND) for Eastern & South Eastern Railway which is currently available in 250ml, 500ml & 1ltr bottles.
The company also proudly is an exclusive distributor of Patanjali Packaged Mineral water (DIVYA JAL) for Southern & South Central Railway and an exclusive distributor for in West Bengal in General Trade segment and the currently the product is available in 250ml, 500ml & 1ltr bottles.
AQUA DIAMOND – 250ml, 500ml, 1l
DIVYA JAL – 250ml, 500ml, 1l